The SEO Audit Process
During our SEO audit process, the Advestrar Internet Marketing team of search engine optimization experts review your website in detail and reports on the action items affecting your placement in search engines. The Advestrar Internet Marketing team has encountered every possible SEO problem. Our knowledgeable team is qualified to both identify issues affecting your search engine results positions and address how to handle them.
The SEO audit process begins with an overall analysis of your website to assess what action is needed to best optimize it for search engines. Based on this analysis, Advestrar offers recommendations for improving your website to boost your overall search engine rankings. These recommendations may include, but are not limited to: duplicate content, broken links, dangling links, similar title tags and meta descriptions, web copy, HTML validation, browser and resolution compatibility, loading times, search engine rankings, site statistics and creating error pages. All of the factors listed above are just some of the many factors Advestrar will address during the SEO audit process. Each of these factors provide some type of impact in attracting search engine spiders and customers to your site and ultimately affect your rankings in search engines.
The SEO audit project duration is approximately one month; 30 days for the basic plan and 45 days for the market leader. During this time, Advestrar will complete analyze and assess your website to determine the best strategy for you.
On-Page Factors Affecting SEO
What’s the point in having an attractive website if no one ever sees it? Oftentimes a client will have a beautiful, engaging and well-put-together website that cannot rank in search engines and they don’t understand why. Advestrar will identify these on-page ranking barriers and recommend the necessary changes. Identifying and fixing these on-page factors can have a significant, immediate and positive impact on your rankings.
Identifying Off-Page Factors Affecting Search Positions
Other factors affecting your organic search positions are what are referred to as off-page factors. Off-page factors make up almost 80% of the search engines' ranking algorithm making accurate off-page analysis absolutely critical. These factors include spammy links, link count and brand-name searches. The average web visitor can't spot these off-page factors and it's nearly impossible to identify them manually. Fortunately, at Advestrar we have a suite of services enabling off-page analysis and comparison. Advestrar will identify these hard-to-spot factors and recommend a strategy sure to help you in avoiding negative implications that can result otherwise.
Server Configuration Search Engine Ranking Factors
There are a number of files on your server (.htaccess, robots.txt and sitemap.xml to name a few) that actually dictate how search engines access and index your content. Optimizing these files so they are configured appropriately can have a huge impact on your rankings.
The .htaccess file is a distributed configuration file. This file allows you to specify and apply configuration directives on your site. This file enables you to call the shots on how users and search engines are directed to specific pages on your site, facilitate custom error pages and apply 301 redirects.
The robots.txt file placed in the root of a website prevents web spiders from accessing specific folders on your website. It is important to follow a specific format when optimizing this file. This file is typically used for folders that dilute the theme of your website or folders providing a dead end to robots, such as PDF files.
The creation, optimization and submission of a sitemap.xml file enables search engine spiders to better crawl your site. It also helps visitors to quickly scan your whole site for relevant information. This file provides a link and a short description of that link for each page of your site, prioritizing each page and providing a hierarchy of the most important pages on your site to the least important pages on your site.
Additional server configurations such as accurate HTTP headers, accurate 404 error pages and page load times affect your search engine traffic as well. Advestrar will identify and determine the best way for you to optimize these files to ensure positive results.